Advantages of Flexible Packaging for E-Commerce Shipping

The trend of online shopping never seems to stop. As a matter of fact, most of the offline shipping stores are now shifting their focus on selling online. In this scenario, the customers are more concerned about the arrival of packages in good condition. Therefore, it remains highly important for brands to make sure that they use high quality packaging materials to ensure packages’ safety during the supply chain.

When you have to deal with the ecommerce shipping and you need to make sure that the packaging process is up to the mark, you can consider going for the flexible packaging. The flexible packaging is lightweight and it helps in reducing the transportation costs. This is due to the fact that more product packages can be stacked or placed in an area.

According to the survey, manufacturers are focusing more on flexible packaging. A few things related to flexible packaging for e-commerce shipping are worth mentioning in this regard.

Shipping durability and branding

The branding requirements for e-commerce stores and brick-and-mortar stores are different. E-commerce customers cannot see the actual product when it arrives at their doorstep. So design and colors don’t really matter in this regard. All they care about is the product safety.

Manufacturers who ship their products to e-commerce customers mainly look at the trends in the use of flexible packaging. Their main focus is to make sure that the product remains fresh and safe while being shipped.

E-commerce packaging requirements

Amazon and other online retailers require manufacturers to meet specific flexible packaging standards. The flexible packaging needs to be capable of meeting parcel shipping process which is very harsh for the product packages. It doesn’t mean that they subject their packages to such harsh treatments. They just want to make sure that the package remains safe during the transit.

New channel for flexible packaging

Although 42% of the companies do not have specific flexible packaging systems in place, they agree on the fact that there must be a dedicated channel to help manufacturers in adopting flexible packaging as a default procedure for ecommerce shipping.

Since many of the manufacturers are in early stages of implementing flexible packaging for e-commerce, they usually wonder which products should be packaged using flexible packaging and which products need to be packed in rigid and hard containers. The new channels can help those manufacturers make those decisions without any hiccup.