Monday, 13 May 2019

Packaging Guide for Start-Ups

The challenges for start-ups can be numerous. One of the challenges to talk about in this regard is the packaging of products. One thing that you have to keep in mind here is that product packaging is the very factor which impacts the business in positive or negative manner. In other words, it is not all about the safety of your product the packaging is all about. Branding or advertising is also pretty much associated with the packaging of your products in today’s world.

Keeping the prices under control
The cost of packaging is one of the most important concerns for start-ups for obvious reasons. Now, if you are going for the fancy packaging, you may be able to make your product quite capable of building a temptation. But it is also the fact that fancier packaging increases the cost per package, leading to the low profitability with every product shipped. On the other hand, going for the low quality packaging materials and low cost packaging options may seem to add much in terms of profitability but they can lead to damaged products during the shipping process. And your business reputation will not be very good if you become famous for delivering damaged products to your customers. Therefore, it is quite important to make sure that you create a balance to keep the costs lower but ensure necessary protection to your product to keep it safe during the shipping process.

Packaging needs to represent your products
Are you an online retailer or your product has to sit on the store’s shelves in order to get sold? The reason for asking this question is that the packaging of your product has everything to do with the type of business you are doing in this regard. If you are an online retailer, you have to make sure that the outer packaging of your product represents your brand in the better way. Moreover, there should be adequate packaging supplies used for the protection of your product.

On the other hand, you will have to pay special attention to the design of your product package if your product needs to be on the shelves of grocery or any other stores.

Another point that you have to keep in mind here is that you need to be careful about the use of packaging supplies. If your product is not a fragile one and it doesn’t require much of the packaging supplies, you need to make sure that you are not adding those supplies unnecessarily. You don’t want your customers to be frustrated while having to deal with the supplies which would contribute to increase the packaging wastes.

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